Twitter’s play to win mobile developers’ hearts with a suite of products, dubbed Fabrice, is live. CEO Dick Costolo announced the news Wednesday at Twitter Flight, the company’s first ever developer conference.
Fabric is a pivot for the company, something almost entirely unrelated to the Twitter application itself. It has three parts: Twitter Kit, MoPub, and Crashlytics. The tools are meant to woo mobile app developers into the Twitter fold, with easy ways to manage app logins, make money off ads, and test their apps. It’s going to be an uphill battle for the company to fight, since Twitter betrayed many developers back in 2012 when it started cracking down on third party API use.
Twitter Kit is the real carrot in the Fabric arsenal. Through a feature called Digits, Twitter is essentially allowing developers to offer phone number login to their mobile app users, instead of using a social service or…
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