On sponsored posts at Gigaom


As digital publishing evolves, new ways to make money that aren’t necessarily dependent on page views are welcome. The guidelines for how concepts like native advertising should be handled by publishers seeking to do things the right way are fluid, but among publishers who care deeply about the trust of their readers, one thing that has not changed is a commitment to editorial integrity.

Gigaom ran two sponsored posts this week purchased by the National Security Agency as part of a digital advertising package for our home page. The posts have prompted some criticism and some questions — some of which were fair, and some of which were ludicrous — about the way Gigaom handles sponsored posts and how sponsored post clients affect our ability to cover this industry.

In the interest of transparency, I wanted to share our current sponsored post policy on behalf of the company to set…

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