BuzzFeed expands its data team by acquiring company run by the co-founder of Bitly


Although it doesn’t always get a lot of respect in the media-sphere, BuzzFeed is one of the digital-first media companies I pay close attention to — in part because founder Jonah Peretti thinks long and hard about how content works online, and also because the company seems to see media as more of a service than most traditional media companies tend to. Doing that requires data, and BuzzFeed just acquired some more chops in that area by buying a company called Torando Labs for an undisclosed sum.

Torando Labs hasn’t actually done very much that has made it into public view, apart from some experimentation with mobile apps, but it has one big thing going for it: it was founded by the co-founder and former chief technology officer of Bitly, Todd Levy, who becomes VP of data engineering for BuzzFeed.

When it comes to data about the…

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