If you don’t like algorithmic filters, you’re probably not going to like the future of Twitter


There was a lot of attention on Twitter on Monday, as the company reported its quarterly financial results: despite meeting Wall Street estimates on things like revenue, the network’s share price slid by almost 10 percent. According to most of the stock experts who commented on the slump, investors were looking for better user growth and engagement numbers — and that dilemma helps explain why Twitter is going to continue to muck around with your timeline using algorithms, regardless of whether users want it to do so.

The first hint that this trend was likely to accelerate came during an interview last month with new chief financial officer Anthony Noto, who said that the traditional reverse-chronological timeline arrangement “isn’t the most relevant for the user.” Although my summary of his thoughts drew plenty of fire from Twitter and its defenders — who argued that I had taken his comments out…

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