Softcard is still kicking: The carriers’ mobile wallet now works at McDonald’s nationwide


Apple Pay may be getting all of the attention, but the carriers’ competing mobile wallet Softcard isn’t just rolling over. The Android smartphone payments platform formerly known as Isis is now up and running in 14,000 McDonald’s locations in the U.S., and can be used to pay for Big Macs and molten-lava filled pies at both the counter and the drive-thru.

The launch isn’t exactly a surprise since [company]McDonald’s[/company] was one of Isis’s original trial partners in its Austin and Salt Lake City test markets. Gigaom’s Stacey Higginbotham was making payments with an Isis-enabled Android phone at McDonald’s all the way back in 2012. But McDonald’s wasn’t part of Isis’s commercial nationwide launch in 2013. Since then, however, the newly renamed Softcard has been expanding into some major retail chains, including Subway’s 26,000 U.S. locations.

No matter what you think of Softcard and the carriers’ attempts to manage your…

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