Flipboard founder Mike McCue says the company is taking another step towards building the world’s best personalized digital magazine by launching what he calls Flipboard 3.0. The new version involves better curation of the millions of customized magazines that readers have created — using recommendation technology acquired when it bought Zite earlier this year — as well as a daily newspaper-style magazine called The Daily Edition that is edited by Flipboard staff.
The second major revision of the mobile magazine app came in 2013, McCue says, when Flipboard gave readers the ability to create their own customized magazines within the app, by adding articles and other content from a variety of sites and other sources that are pulled into the service — both from publishers who have partnerships with the company and those whose RSS feeds are mined for content.
While these new features proved to be hugely popular, the…
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