How important is cross-platform support to the Microsoft Band?


I bought my first smartwatch in 2004, having spent around $140 for a Microsoft SPOT Watch. It pre-dated smartphones so the information my watch provided came Microsoft’s $59 MSN Direct subscription service over FM radio waves. Now Microsoft is back with the $199 Microsoft Band, a health-focused wearable for your wrist that does pair with a phone to show incoming calls, texts, emails and more.


Between the SPOT Watch and the Band, we’ve seen dozens of similar devices come to market, and with few exceptions, they always had some lock-in factor; not just to a mobile operating system, but (even worse) to brands of devices. I think [company]Microsoft[/company] is taking a very smart approach here by supporting [company]Google[/company] Android, [company]Apple[/company] iOS and Windows Phone with its Band; perhaps offering a bit of leadership in the mobile market, which it hasn’t done for a few years.

Microsoft bandThe biggest two recent examples, of course, are…

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