How important is cross-platform support to the Microsoft Band?

Gigaom

I bought my first smartwatch in 2004, having spent around $140 for a Microsoft SPOT Watch. It pre-dated smartphones so the information my watch provided came Microsoft’s $59 MSN Direct subscription service over FM radio waves. Now Microsoft is back with the $199 Microsoft Band, a health-focused wearable for your wrist that does pair with a phone to show incoming calls, texts, emails and more.

microsoft-spot-watches

Between the SPOT Watch and the Band, we’ve seen dozens of similar devices come to market, and with few exceptions, they always had some lock-in factor; not just to a mobile operating system, but (even worse) to brands of devices. I think [company]Microsoft[/company] is taking a very smart approach here by supporting [company]Google[/company] Android, [company]Apple[/company] iOS and Windows Phone with its Band; perhaps offering a bit of leadership in the mobile market, which it hasn’t done for a few years.

Microsoft bandThe biggest two recent examples, of course, are…

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