Why Android app makers are going to love users saying “OK Google”

Gigaom

One of the arguably best features of Android is getting friendly with third-party apps. Simply by adding a few lines of code, Android apps can take advantage of the “OK Google” voice command that’s become prevalent on Android devices and Android Wear smartwatches. Once apps are updated, users can use specific apps in their voice commands. For example, you could speak “Ok Google, search for hotels in Maui on TripAdvisor” to have the voice search use the TripAdvisor app instead of returning a generic Google search, boosting app engagement. Google says the new support is only available on English locale devices running Android Jelly Bean or higher.

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