If you want to make a well-designed product, give it some love

Gigaom

At the center of any good product design is a whole lot of heart. Mladen Barbaric, the founder and CEO of Pearl Studios, explained at Gigaom’s Roadmap conference Wednesday why design is a “deeply human and profoundly emotional” process, and design projects created with love have a better chance to resonate with the general populace.

“I think that creating brands and products is something that requires us to reach deep inside and it’s a very emotional endeavor,” said Barbaric.

During his session, Barbaric interwove tales from his childhood with examples about how the specific lessons he learned over the years could be seen in some of the companies his design firm works with.

As a kid, Barbaric’s love for art drove him to draw all over the place–including the walls and ceilings of his house, much to his father’s chagrin. When Barbaric’s mom showed she was impressed with how he…

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