5 Data-Backed Tips to Boost Your Online Dating Game

TIME

Whether it’s hitting the gym or brushing up on 19th century French poetry, almost everyone is doing something to make themselves more attractive to that special someone — especially with Valentine’s Day right around the corner. But as countless relationship experts say, in the end you’ve just got to be yourself.

Besides, the era of big dating data has plenty of other ways to put your best face forward. “We have a vast number of data points that our engine is constantly analyzing automatically to do behavioral matchmaking,” says Allison Braley, vice president of marketing and communications at Zoosk, an online matchmaking service with more than 30 million users.

“We’re able to look at that data in aggregate — always anonymized with our users’ safety always top of mind — and make some predictions as well as some analysis in terms of what’s going to work to attract a partner…

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