ESPN pushed a big update to its flagship news app for iOS on Thursday. Now simply called ESPN — ditching the “Sportscenter” appellation — the app sports a new look, WatchESPN and ESPN Radio integration, and importantly for iPad-toting sports fans, it is a universal app that works on both phones and tablets running iOS.
It’s not that you couldn’t get scores from ESPN on an iPad before — the “Worldwide Leader” had a confusingly named and poorly-reviewed iPad app called ESPN ScoreCenter XL. But the company is following a new digital strategy, announced last fall, in which it is making cuts to its lineup of apps. Previously, the company had 45 different apps for various sports niches, including separate apps focusing on fantasy leagues, radio, and individual sports like soccer. Now, the game plan is to work on fewer, more individually personalized apps.
The design language in the…
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