Pinterest may introduce its buy button as early as three to six months from now, according to Re/code sources.
Pinterest’s buy button would allow users to purchase an item they pinned without ever leaving the Pinterest application. The company is “laying the groundwork” for the feature and will likely introduce it as a limited pilot test first, just as it did with promoted pins.
It could potentially be a big source of revenue for the scrapbooking service, but at the same time it will have to manage customer expectations, helping people understand that the companies providing the actual product and shipping experience aren’t related to Pinterest.
The buy button rumors come almost a year after Pinterest introduced guided search, a more robust way of combing through its massive collection of visual images. The feature promptedsome, myself included, to wonder whether Pinterest was becoming a search company instead of a…
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