The lonely hearts club will be raging on the Internet this weekend.
If you’re worried that going on dating sites and apps on Valentine’s Day is a faux pas, then let these statistics assuage your fears and enable your swiping. The leading purveyors of digital courtship confirm that, for the most part, Valentine’s Day sees a spike in user activity. (On JDate, instant messaging has gone up 150% on the holiday). See what happens on your favorite site under the pressure of Cupid’s arrow.
Considering that the site’s mascot is the symbol of Valentine’s Day, it shouldn’t be a surprise users celebrate accordingly. This week traditionally garners a 5% gain in the number of users who log in and an approximate 10% gain in messages. “This is fairly significant as traffic does not normally change this much in such a short period,” CTO Mike Maxim tells TIME via email.
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