Review: Drake’s If You’re Reading This It’s Too Late Marks a Transitional Moment

TIME

The hints had been dropping like flies for weeks, even months. Whether springing from NBA basketball players or rap journalism godheads, it was clear that Drake had new music in the pipeline — a renewed full-force assault on the public consciousness after a relatively sleepy 2014. All of the cryptic Instagram posts, pinhole leaks, and rumors climaxed in a flurry of activity yesterday, a stream of appearances and releases that neatly framed his long-running cold war with Kanye West: An atmospheric short film called Jungle was released in the early morning featuring passages of new music, a conspicuous absence at West’s unveiling of his latest exploits in the world of fashion (and some new music of his own), an appearance at West’s Roc City Classic performance where he waltzed in like a plebiscite and mingled with writers and fans. And an hour before midnight, the cherry on top: a…

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