Who Is Who Is Fancy?: An Investigation Into the Artist With the Puzzling Name

TIME

Asking who is Who Is Fancy is like a real-life “My Single Is Dropping” moment from 30 Rock, but it’s a worthy question given how groomed for success this new pop artist is.

Who Is Fancy is the voice behind “Goodbye,” a punchy breakup anthem with a towering chorus that was recently serviced to radio and has been rising on the iTunes charts. More important than the hit-in-the-making, however, are the people behind him. Reportedly part of a joint venture between Dr. Luke (who’s produced for Katy Perry and Britney Spears) and Scott Borchetta (perhaps you’ve heard of his signee, Taylor Swift), Who Is Fancy is managed by Scooter Braun (known for bringing Justin Bieber and Carly Rae Jepsen to the masses). It’s extremely rare for this many industry power players to join forces for one artist — and it means you’ll probably be hearing a lot more…

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