How the internet of things could bring levity to HTC

Gigaom

Unlike LG, Samsung or Motorola, HTC did not have much of a handset legacy before the smartphone. Indeed, some of the company’s notable early projects — including the Compaq iPaq PDA and T-Mobile G1 — set the stage for operating systems that would battle on the global smartphone stage. In turn, despite its proclivity to offer its own software spin on top of their user interfaces, HTC stood on the shoulders of billions of dollars of investment that Microsoft and Google poured into their ecosystems.

The tradeoff worked well for many years as HTC rode Android’s rising tide. But then the downsides surfaced.

On Android, Samsung in particular was able to far outspend it in terms of marketing and flood the market with smartphones at nearly every price point. On Windows, HTC had to deal with a new reality of little leeway in terms of user interface customization and market…

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