Don’t let AT&T mislead you about its $29 “privacy fee”


This week AT&T got a lot of media attention for its expansion of its GigaPower service to Kansas City announced on Monday. The news wasn’t so much about the expansion, but about the ISP’s plans to to offer a $29 per month discount for customers who let Ma Bell scan their web searches in exchange for targeted advertising. The pricing isn’t new, but Ars Technica noted it as did the Wall Street Journal, and even our own Jeff Roberts wrote a post explaining that he thought it was a good idea that company was putting an explicit price on privacy.

But $29 isn’t actually the price that AT&T charges per month for privacy. As I discussed back in May last year after I tried to sign up for AT&T’s GigaPower service to find out more about the pricing and the disclosures associated with the plan, the…

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